Our business model is structured to deliver on the promise of “Quality you can trust”. It is tailored to our commitment to ongoing improvement and exists as a guiding force for operations across the Company. The business model enables management and staff to work in accordance with a clearly defined operating framework. It facilitates the practical application of a working culture that has efficient and effective process management at its heart.
Inputs
Best-loved brands
- Thirty-one leading brands
Raw materials
- 1,910+ suppliers
- Supplying 61,963 items
- SAR 10.2 billion spent on materials in 2023
Innovative people
- Workforce of 46,233 inspired by innovation
- World-class training and development program
- 63 nationalities
Leading innovation
- Innovation system and processes
- New product development to delight consumers
Advanced manufacturing
- Four ultra-modern Dairy and Juice processing facilities
- State-of –the-art infant nutrition facility
- Three Bakeries
- Fully integrated Poultry plant
Strong financial support
- Robust financial management , low leverage
- Access to funding from global capital markets
- Strong working capital and capital expenditure control
Outputs
01
Shareholder value
- For 45 years, consistent delivery of strong returns to shareholders
- Almarai is committed to creating shareholder value by paying dividends and realizing compelling returns for long-term investors
02
People
- Almarai is recognized among the GCC’s best employers
- All staff are encouraged to participate in training and develop their careers
03
Society
- Social responsibility and sustainability programs designed to support Vision 2030
- Connecting all levels of society and the environment from helping children in need to reducing our environmental footprint
04
Consumers
- Delighting consumers across the Middle East with healthy and nutritious food and beverages, at affordable prices from a brand they know and trust.
How We Do It
Best-in-class manufacturing
- Cutting-edge technology to mass produce nutritious products while reducing costs (Manufacturing 4.0)
- Continuous facilities expansion and renovation
- Meeting growing demand
Crop cultivation and selection
- Animals consume highest quality feed
- Almarai imports 100% of its yearly green fodder requirements through its overseas arable operations
Innovation in our DNA
- Commitment to innovation is a core value
- Innovation underwrites the Almarai quality culture
- Digitalization of production and automation of business processes
Exceptional transport and logistics
- Transport and Logistics division larger than any logistics company in the Middle East
- More than 10,000 vehicles deliver 2 billion kg’s of product on time and in perfect condition
Extraordinary care for farm
- Dairy herd and Poultry flock have 24-hour veterinary care
- Temperature controlled housing
- Highly nutritious feed
- Ensure maximum yield and first-class end products
Consumer insights and powerful branding
- Earned the trust of consumers to become one of the Middle East’s most trusted brand
- Ongoing feedback process for maintaining quality and consumer satisfaction
Adding Value
Commitment to quality:
- “Quality you can trust” is in our DNA
- The Almarai Quality 4.0 program covers processes, people and technology, unifying the quality architecture across the Group
- Core values (ASPIRE) are directly connected to our world-class quality management system
- All business units served by Sales and Supply Chain (Procurement, Distribution, and Logistics) and other corporate functions
- Exports team to grow opportunities for sales beyond the GCC
Business unit structure:
- Management focus on end-to-end sales, profitability and return on Net Operating Assets (RONOA) for each business unit
Almarai innovation management:
- Stage-gate innovation management process captures product ideas, managing them to final launch
- 75+ projects in the pipeline to meet new consumer trends and maximize operational efficiency
